(AsiaGameHub) – Amusnet has officially entered the Peruvian land-based gaming market in style, unveiling its first slot machines at Lima’s iconic Atlantic City Casino with a high-profile launch event.
Held on April 28, the evening transformed the venue into a vibrant showcase of cutting-edge gaming, bringing together 200 people, including industry guests, players, and media for a celebration that blended technology, excitement, and sophistication. At the heart of the event was the striking S55J cabinet, which is a premium machine with a stunning 55-inch 4K monitor that captivated attendees and marked the beginning of Amusnet’s next chapter in Peru.
Guests were welcomed with an elegant cocktail reception before diving into an immersive program of interactive prize experiences and live entertainment. Adding a local flair, renowned Peruvian comedian Fernando Armas delivered a standout performance, while popular streamer Matt Keelan demonstrated in real time how Amusnet’s titles seamlessly transition between mobile play and the newly introduced land-based machines.
More than just a product launch, the event underscored Amusnet’s powerful multi-channel offering. By bringing its top-performing, player-favourite online titles into the land-based environment, the company is creating a unified gaming experience where players can enjoy the same trusted content across multiple platforms. This seamless integration allows Amusnet to build on its proven online success while introducing familiar, high-performing games to a broader audience in physical venues, enhancing player engagement and brand recognition.
A defining moment of the night came with the official ribbon-cutting ceremony, where a select group of players became the first to experience the machines. The exclusive participants were also rewarded with special online incentives and branded merchandise, reinforcing Amusnet’s integrated approach across digital and physical gaming platforms.
This milestone marks a strategic expansion for Amusnet, strengthening its presence across both digital and land-based channels and positioning the company at the forefront of a truly connected gaming experience in one of Latin America’s most dynamic markets.
Juan José Castillo, director of Amusnet Peru, said: “This launch marks a key milestone in our expansion in Peru. We are not only introducing new machines, but also bringing the Amusnet experience closer to players who already enjoy our titles online now also within the casino environment. And there is no better setting for this than Atlantic City, a benchmark in the country’s entertainment scene, with a prime location in Miraflores and a high-end offering that elevates the overall player experience.”
Nicomedes Ponce, deputy product manager at Atlantic City, added: “For Atlantic City, Amusnet is an important partner in our online casino. When we were presented with the opportunity to bring their experience to the land-based casino, it was clear to us that we wanted to be among the first to incorporate their machines in the country, because we are convinced of the potential of their product and we wanted our land-based casino guests to enjoy it as well.
“This joint launch responds to that vision, and today we are already seeing positive results in the first weeks. We are very satisfied with the reception and we are confident that this new proposal for the physical world will set a new standard in the gaming experience.”
This initiative is part of a broader strategy that includes pre- and post-event activities aimed at continuing to drive awareness of these new products and strengthening the brand’s presence in the country.
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