Category: iGame

(AsiaGameHub) - Morten Tonnesen, Chief Operating Officer of Bragg Gaming Group, discusses the firm's adoption of Salesforce as its core customer relationship management (CRM) system to improve worldwide operations and the experience for its partners. Exclusive interview.- With competition heating up in regulated igaming markets, scalability now hinges on operational accuracy as much as on expansion. For providers overseeing numerous partners in various regions, disconnected systems can rapidly turn into a growth barrier, hindering visibility, speed, and overall performance. In this context, Bragg Gaming Group has made a substantial move in its digital evolution by adopting Salesforce across its global business. After this news, Focus Gaming News interviewed Morten Tonnesen, the chief operating officer, to understand the strategic thinking driving this decision. In this exclusive discussion, Tonnesen outlines how consolidating CRM systems will improve partner management, simplify onboarding and compliance procedures, and deliver the real-time data insights required for more informed decisions and sustained expansion. This initiative is described as a key milestone in Bragg's operational development. What was the primary shortcoming in your old system that required this change at this time? As we expanded, the issue wasn't growth itself, but a lack of clear oversight. We possessed robust capabilities, but they were dispersed among different systems and teams, which hindered precise operations. Our business is about designing player experiences, and to do that effectively, you require a comprehensive, up-to-the-minute understanding of your partners, your data, and your prospects. Transitioning to Salesforce provides that clarity. It enables us to function as a single, integrated unit instead of a group of separate components. CRM integrations are frequently talked about in technical language, but from a commercial standpoint, what tangible changes will your partners see because of this shift? Partners will notice an improvement in the speed and intelligence of our operations. They will benefit from: accelerated onboarding more efficient communication speedier responses to commercial and operational inquiries Internally, we will gain a clearer view of each partner's requirements and results, enabling us to be more anticipatory instead of just responsive. In the end, this lets us concentrate on the core objective: assisting our partners in providing superior player experiences and more robust commercial returns. You refer to quicker lead conversion and onboarding. How does a consolidated platform like Salesforce actually create speed improvements throughout your commercial activities? The most significant benefit stems from synchronization and automation. When all personnel operate within the same unified environment, many delays caused by manual tasks or separate systems are eliminated. Data moves more fluidly between departments, processes are better organized, and approvals are obtained more rapidly. This allows us to progress from first contact to onboarding and going live far more effectively than previously. In a tightly regulated sector, compliance is paramount. How does unifying your CRM framework bolster your capacity to function in numerous jurisdictions? In our field, compliance is not a choice; it is a fundamental requirement. By unifying our CRM framework, we can standardize procedures and guarantee uniformity in how we handle documentation and partner communications. It also provides our compliance departments with improved insight into partner actions and the regulatory demands of each region. This is essential when operating in over 30 regulated markets and needing to swiftly adjust to local regulations. With more unified data and insight, how will this affect Bragg's approach to spotting opportunities and aiding partner success? Data only holds power if it can be acted upon. By consolidating all information into a single system, we can progress past simple reporting and into immediate decision-making. We can identify what fuels player interaction, which partners are generating the greatest value, and where the next expansion opportunity lies. This enables us to direct our efforts where they will be most effective: on creating enhanced player pathways and improved revenue results. Overseeing more than 250 partners across over 30 regulated markets is intricate. How does this integration enhance cooperation among your commercial, compliance, and operational units? We have essentially broken down the walls between teams. Commercial, compliance, and operational units now: access the same data adhere to synchronized workflows possess complete visibility into partner status and activities This diminishes isolated operations and misalignment. It also means problems can be addressed more quickly since all teams have the same information and background. How does this Salesforce integration align with Bragg's wider digital transformation plan, and what possibilities does it create for the next stage of your international growth? At Bragg Gaming Group, we have a very clear direction. We are constructing a player-focused, games-led enterprise driven by intelligent, scalable technology. Deploying Salesforce is a cornerstone of that path. It reinforces the foundational structure supporting all our activities, from partner support to the optimization of player experiences. This is not the final destination; it is the springboard. It provides us with the base to expand more rapidly, operate more intelligently, and keep developing the types of gaming experiences that foster genuine engagement and lasting value. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - A report from the Betting and Gaming Council (BGC) suggests that unlicensed operators handled between £70 million and £100 million in bets during the Grand National festival, illustrating the significant reach of the black market during major UK betting fixtures. Of this figure, approximately £40 million is believed to have been wagered on the Grand National race itself. The BGC cautioned that high-profile events like the Grand National are prime targets for illegal bookmakers seeking to capitalize on increased betting interest. The council also noted that more stringent affordability checks on licensed firms could inadvertently steer gamblers toward unregulated platforms due to rising costs. The BGC has frequently pointed out that demanding extensive financial documentation from users may discourage them from using the regulated market. Grainne Hurst, Chief Executive of the BGC, emphasized that the focus for policymakers should be on maintaining a safe, regulated environment for bettors rather than pushing them toward illegal sites through excessive regulation. The council further noted the economic impact of the regulated sector, which contributes over £6.8 billion to the UK economy annually, supports 109,000 jobs, and generates £4 billion in tax revenue—benefits that are absent in the unlicensed market. Additionally, the BGC warned that illegal gambling is becoming a more prominent issue rather than a niche activity, particularly during major sporting highlights. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - Sportradar has renewed its status as a Google Premier Partner for 2026 and its EDAA Trust Seal, highlighting the firm's dedication to digital advertising that is data-led, responsible, and clear. Press release.- Sportradar announced today (April 21) that its Marketing Services division has obtained independent certifications from two preeminent bodies in the advertising sector. The extension of its European Interactive Digital Advertising Alliance (EDAA) Trust Seal and its designation as a Google Premier Partner for 2026 reinforce Sportradar's focus on ethical advertising and confirm its proficiency in running customer campaigns that are driven by data, scalable, and economical. These endorsements represent the most recent acknowledgement of Sportradar's skill in merging its proprietary, sector-focused marketing tech with robust partnerships throughout the advertising landscape to enhance client value. The Premier Partner standing confirms Sportradar's mastery in leveraging Google's platform to refine campaign management and advertising investment, generating tangible marketing outcomes and steady client expansion. Having held the EDAA Trust Seal for seven years running, its renewal certifies Sportradar's reliability in offering advertising that prioritises privacy, transparency, and the user. Eligibility requires a company to possess its own in-house marketing technology, independent of third-party suppliers. After an independent review by an EDAA‑authorised certifier, this accreditation confirms Sportradar's complete adherence to the European Online Behavioural Advertising Self‑Regulatory Programme, guaranteeing that internet users can readily comprehend and manage their advertising experience. Nikolaus Beier, SVP Marketing Services at Sportradar, stated: "These certifications from Google and the EDAA provide external validation of our Marketing Services' ability to produce highly effective advertising for clients, all while maintaining the utmost levels of regulatory compliance and openness. "By integrating data, specialist knowledge, and cutting-edge technology that covers the entire customer journey across all key digital platforms, Sportradar is exceptionally skilled at refining campaigns designed to attract and keep sports enthusiasts and bettors." Sportradar Marketing Services utilises the company's sports, betting, and customer transaction data to produce and distribute tailored advertisements to appropriate sports and betting audiences through a full range of digital channels. These include programmatic display, video, audio, radio, digital-out-of-home (DOOH), paid social, paid search, retention marketing, and affiliate tools. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - GR8 Tech has incorporated Cryptopay’s infrastructure into its Platform for Champions. This collaboration offers operators dependable cryptocurrency processing and improved payment options in preparation for the 2026 FIFA World Cup. Press release.- GR8 Tech has teamed up with Cryptopay, embedding the provider’s cryptocurrency payment framework into its Platform for Champions. This alliance provides operators with crypto acceptance and processing capabilities backed by 11 years of experience in B2C and B2B payment sectors. Olga Karablina, GR8 Tech’s chief payment gateway officer, commented: “The payment process is a critical point for player retention. Cryptopay has spent more than ten years ensuring crypto transactions are reliable at scale, making them an ideal partner for integration. Our clients now have access to a verified crypto payment route, while players enjoy a seamless method for depositing and gaming.” Arthur Ribakovs, head of partnerships at Cryptopay, stated: “We are thrilled to collaborate with GR8 Tech, a top-tier B2B iGaming platform provider recognized for its high-performance and scalable solutions. Our goal is to broaden payment options for operators and deliver a more versatile and streamlined payment process.” The Cryptopay payment feature will be accessible through GR8 Tech’s various solutions, such as Hyper Turnkey and Crypto Turnkey. For those using Hyper Turnkey, the integration introduces a crypto payment option within a primarily fiat-based system. For Crypto Turnkey users, it provides an additional processing tier to a solution that already boasts 1.6x better deposit conversion, transaction costs up to 3x lower than fiat, and 2.5x quicker withdrawal times. This partnership coincides with several significant platform upgrades ahead of the 2026 FIFA World Cup, covering various aspects of the Platform for Champions, including VIP and crypto features. For more information on these developments, visit gr8.tech or follow the company on LinkedIn. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - The upcoming event underscores the company’s dedication to the poker community while facilitating important connections among industry leaders in a professional environment. Press release.- EvenBet Gaming is preparing to host a private poker tournament in collaboration with SBC at this year’s Malta Summit, transforming a classic casino experience into an exclusive networking opportunity. Scheduled for April 30, the final day of the conference, the No Limit Hold’em tournament will gather delegates for a premium, fast-paced poker experience, professionally managed at Casino Malta, InterContinental Hotel. Exclusively for SBC Summit attendees, the tournament is designed to foster a unique setting for valuable networking, enabling industry professionals to connect, collaborate, and build relationships in a relaxed and engaging atmosphere. With prizes including an iPad Air, Apple Watch 11, and AirPods Pro 3, the event will not only provide high-quality entertainment but also emphasize EvenBet’s ongoing commitment to supporting and enhancing the broader poker ecosystem by bringing together industry leaders. Dmitry Starostenkov, CEO at EvenBet Gaming, stated: “This tournament is set to be one of the highlights of SBC Summit Malta, combining the excitement of competition with the social and strategic elements that make poker such a powerful connector. “Taking place at Casino Malta, the event is exclusively for conference attendees, and we are eager to welcome them to the table to forge new connections while enjoying one of the industry’s most iconic card games.” This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - SkyCity Entertainment Group and Bet365 are part of a group of gambling companies confronting a coordinated legal challenge in New Zealand, as several cases are currently being heard by the High Court in Auckland. Three interconnected lawsuits have been initiated against operators such as Bet365, Super Group, and SkyCity, featuring shared plaintiffs and comparable legal reasoning. Justice Ian Gault has permitted the cases to advance individually for the time being and has approved temporary name suppression for the plaintiffs. The legal arguments are based on multiple statutes, such as the Gambling Act and Fair Trading Act, and focus on offshore platforms that take wagers from players in New Zealand. Under the leadership of CEO Denise Coates, Bet365 is contesting the court's authority. At the same time, SkyCity is dealing with a possible class action lawsuit related to its online operations based in Malta, for which it denies any responsibility. Super Group, the company behind brands including Betway, is also implicated, with several of its entities named in the proceedings. This litigation comes after new regulations were established in June 2025 prohibiting offshore operators from providing services to New Zealand customers. The outcomes of these cases are anticipated to challenge the enforceability of these laws and may fundamentally alter the way international betting firms conduct business in the market. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - SOFTSWISS is celebrating two years of collaboration with Rubens Barrichello, who serves as a non-executive director in Latin America. The partners have aligned their strategy for a third year, with SOFTSWISS leveraging Barrichello’s expertise to enhance speed and productivity across its business operations. Press release.- SOFTSWISS marks two years of partnership with Rubens Barrichello, its non-executive director for Latin America. The collaborators have set their strategy for a third year, with SOFTSWISS utilizing Barrichello’s experience to boost speed and productivity across various business functions. During the past two years of working with Rubens Barrichello, SOFTSWISS has significantly expanded its presence in Brazil. In the first quarter of 2026, compared to the first quarter of 2025, the B2B tech provider saw a 65 percent increase in total bets and a 64 percent rise in GGR. The company has also grown its local team from a single representative to a dedicated group focused on business development, account management, and marketing. This expansion aims to improve client service, ensuring prompt support and project completion throughout the region. As one of Brazil’s most prominent racing personalities, Barrichello plays a crucial role in connecting the company with the local market. He supports educational initiatives, engages with partners, and contributes to business development efforts. Additionally, he has represented SOFTSWISS at significant industry events, including Futurecom 2025 and SiGMA South America 2026. Rubens Barrichello stated: “I am pleased with our productive partnership. In our third year, our focus remains on building upon our initial achievements. I look forward to assisting the team in engaging partners through racing experiences, which offers a way to share something personal while forging genuine connections.” Following several strategic discussions with C-level management, the company has established key business objectives for 2026. A primary goal, inspired by Rubens Barrichello’s diverse experience, is to deliver solutions more rapidly to accelerate product development and enhance productivity across business functions. Ivan Montik, founder of SOFTSWISS, commented: “As a lifelong racing enthusiast, I understand that in business, much like on the track, milliseconds can determine success. Speed and precision are even more critical over extended periods. This is precisely the mindset Rubens instills in our daily work. It is this approach that has helped shape our industry standing and will continue to propel us forward.” This emphasis on accelerating product delivery is already yielding positive outcomes. In just two months, the SOFTSWISS team successfully launched a new B2B product, the Prediction Markets Platform. This platform allows igaming operators to offer event-based wagering on real-world occurrences using a fixed-odds model, catering to evolving audience demands while remaining within their established business framework. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - The 6th Annual iGaming Germany 2026 is scheduled to take place in just one month at the NOVOTEL München Messe in Munich on May 21 – 22, 2026. This follows a productive 2025 event in Frankfurt and represents the next phase in the conference's ongoing expansion. As the German gaming sector becomes more regulated and operationally complex, this year's gathering marks a clear transition from general industry talk to the concrete realities currently impacting the market. The Importance of Munich and Timing With the German gaming environment shifting across both digital and physical channels due to regulatory and market changes, Munich provides a timely venue for top-level stakeholders to discuss future trends. This focus is evident in the event's progression; for the first time, Day Two of iGaming Germany will feature two separate tracks: one focused on online operations and the other debuting the Gaming Retail Summit for the region's land-based sector. What Participants Can Expect iGaming Germany 2026 will center on the most relevant industry discussions today. Attendees will gain insights into: Regulatory shifts currently transforming the regional market Effective strategies for combating the black market The increasing influence of AI, automation, and data on operational success How operators are approaching growth in both mature and developing markets The outlook for retail betting within an increasingly digital world The complete program, including detailed session information, is available for download on the event's official website. A Preview of the Expert Speaker Lineup A formidable group of speakers is coming together for iGaming Germany 2026, featuring the leaders and innovators shaping the market's future, such as: Christian Heins, Director of iGaming at Tipico Dr. Damir Böhm, CEO of Tipwin Ltd Devon Dalbock, VP of Government & Regulatory Affairs at Gaming Laboratories International (GLI) Jan Feuerhake (Online Stream Chairperson), Lawyer at Taylor Wessing Jochen Biewer (Retail Stream Chairperson), Managing Director of Chevron Group Mika Kuismanen, CEO of the Finnish Trade Association for Online Gambling Simon Priglinger-Simader, President of the Austrian Betting and Gaming Association (OVWG) AND NUMEROUS OTHERS! Registration is Now Open With only one month remaining, confirm your participation at iGaming Germany to broaden your professional network. Registration is currently open for both participants and sponsors. Sign up to attend. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - RubyPlay has broadened its studio-based content ecosystem by introducing Firerose, a new initiative dedicated to crafting game experiences tailored specifically for operators. This new studio is intended to empower operators to develop games that embody their unique identity and utilize their market knowledge, moving beyond dependence on generic supplier content. Operators can tap into RubyPlay’s distinctive game library while integrating the studio's technological and creative strengths with their own strategic insights to produce brand-exclusive experiences. In a marketplace that is becoming more saturated, custom and branded content is emerging as a crucial tool for operators aiming to carve out a clear unique selling proposition. Firerose directly meets this evolving need by offering a scalable solution that enhances brand awareness and player engagement. The studio is already showing promising early results, with prominent operator Superbet being one of the first to release titles powered by Firerose. Initial performance data has shown robust engagement figures, underlining the importance of tailored experiences for improving player retention. Firerose functions within RubyPlay’s multi-layered studio ecosystem, joining Koala Games, Mad Hat Games, Ruby Studio, and Xslots. Each studio retains its own creative direction while gaining advantages from shared technology, infrastructure, and distribution channels, guaranteeing uniformity and the ability to scale across the entire portfolio. Dima Reiderman , Chief Commercial Officer at RubyPlay, said: Firerose signifies a conscious change in our approach to content creation and collaboration. The market is now influenced by identity, not just volume. Operators are seeking experiences that are authentic to their brand and aid in standing out within highly competitive casino settings. Firerose equips our partners with the means to integrate that identity right into the gameplay. It is a logical progression of our already thriving ecosystem and a fundamental component of our expansion strategy for 2026 and the future. The introduction of Firerose exemplifies RubyPlay’s plan to assist operators in creating distinct gaming experiences in an ever more competitive casino landscape. Dr. Eyal Loz, CPO at RubyPlay, added: Firerose was developed to place the operator's perspective at the heart of the creative journey. Each game originates from their brand, their target audience, and their narrative, and our function is to animate that using the full extent of RubyPlay's creative resources. We are crafting experiences that players instantly link to the operator. This degree of brand ownership is essential for operators to distinguish themselves in increasingly packed casino markets. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - 1spin4win has introduced Lucky Dragon 1024, a special branded slot game created in partnership with Dragon Money. This high-volatility game boasts a 97.2 per cent RTP and enhances partner recognition through its distinctive gameplay. Press release.- 1spin4win, a well-known provider of classic slot games, is proud to present Lucky Dragon 1024, a branded game developed in collaboration with Dragon Money. This game is now exclusively available on the casino’s platform. This new release highlights 1spin4win’s skill in showcasing unique partner branding through engaging and distinctive slot experiences. Lucky Dragon 1024 blends the studio’s signature balanced gameplay with Dragon Money’s recognizable visual style. The game prominently features the casino’s mascot, a golden dragon with horns, as the highest-paying symbol. This symbol enhances the slot’s overall oriental theme, which is further emphasized by elements like hanging lanterns, cash coins, gold sycees, and ornate letters. The visually rich design is complemented by straightforward mechanics, high volatility, and an attractive 97.2 per cent RTP. Built on a classic base game structure, Lucky Dragon 1024 offers a dynamic and easy-to-understand experience suitable for players of all skill levels. Olga Hlukhovskaya, business development director at 1spin4win, stated, “Branded games are a crucial component of our marketing services for operators, designed to help them differentiate themselves and build stronger connections with players. For Lucky Dragon 1024, we collaborated closely with the Dragon Money team to integrate their visual identity into a slot that feels authentic to their brand, while maintaining the classic gameplay that players appreciate. This strategy helps our partners increase their visibility and foster lasting player loyalty.” This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - Philippines-based gaming operator DigiPlus Interactive Corp has incorporated its sports betting platform ArenaPlus into the Sportradar Integrity Exchange (SIE), a global intelligence-sharing network built to combat match-fixing through real-time monitoring of suspicious betting activity. This integration will enable ArenaPlus to send alerts and share data regarding dubious wagering activity, helping ArenaPlus build a safer and more transparent betting environment. Here at DigiPlus, we hold the view this partnership will upgrade our already strong integrity tools by allowing for faster detection and response to potential incidents of manipulation. ArenaPlus head Erick Su said: Joining the SIE network is a strategic move to further elevate the ArenaPlus platform. By exchanging critical data with an established industry firm, we are ensuring a safer environment for our users and playing an integral role in protecting the integrity of the sports we support. Andreas Krannich, Executive Vice President of Integrity Services at Sportradar, added: The SIE complements our wide range of integrity services, including the Universal Fraud Detection System AI (UFDS AI) and education programs to help enhance sports integrity globally. Partnering with ArenaPlus, which shares our commitment to transparency and integrity, is an important step in strengthening the region’s betting ecosystem. Together, we aim to foster a safer and more secure environment for sport and its stakeholders. With this collaborative intelligence, Sportradar will be in a position to spot across-market wagering irregularities that individual operators may not have been capable of identifying. This intelligence will then be utilized by Sportradar‘s artificial intelligence–based fraud detection system and will support its integrity specialists in investigating ongoing incidents. By combining operator data and expert insight, the SIE aims to boost early identification and strengthen cooperation in preventing sports manipulation. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - As part of a broader crackdown on policy violations across its entire ad ecosystem, Google blocked over 270 million gambling-related advertisements in 2025. Despite these efforts, the tech giant and its parent company Alphabet continue to face growing scrutiny from regulators worldwide over the proliferation of illegal gambling content online. Per Google’s annual Ads Safety Report, the company removed a total of 8.3 billion ads last year — roughly one ad for every person on Earth. Gambling and gaming ranked ninth among the most-removed ad categories, with 270.7 million ads taken down, and placed third among restricted categories, totaling 123.9 million removed ads. Both the public and governments have rising concerns over the high visibility of gambling ads, which grant access to illegal gambling operators; for this reason, Google is strengthening its policies on this issue. Multiple complaints regarding online gambling advertising have been submitted against Google, with key affected markets including the UK, Brazil, the Netherlands, and Australia. This year, Google Ireland announced that stricter enforcement of advertising policies will go into effect in March 2026. Advertisers that have repeatedly violated Google’s policies and subsequently lost their Google Certifications face the risk of being permanently banned from accessing the Google platform. The released report, which incorporates the most recent complaints, noted that a total of 9.7 million gambling-related publishers violated Google’s advertising policies, ranking Google’s gambling publisher category fifth overall for violations. However, Google did not specify how many of these violations were committed by licensed versus unlicensed gambling operators, nor did it disclose whether these violations occurred in countries that restrict gambling activities. Many regulators have expressed concern over the lack of clarity around the volume of gambling-related violations that occur through Google and other social media platforms. To date, regulators have called on Google to take greater accountability for its violations and for illegal gambling promotions on major platforms (for example, Meta and X). Google says it has significantly improved its ability to detect violations since launching the Gemini AI system, but regulators across different jurisdictions continue to demand greater transparency and stricter enforcement as the online gambling industry grows and evolves. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - EvenBet Gaming, a leading developer of online poker software and solutions, is gearing up to host a private poker tournament in collaboration with SBC at this year’s Malta Summit, reimagining a classic casino experience as an exclusive networking opportunity. Scheduled for April 30, the final day of the conference, the No Limit Hold’em tournament will bring together delegates for a premium, fast-paced poker experience led by professionals at Casino Malta, InterContinental Hotel. Exclusive to SBC Summit attendees, the tournament is designed to create a unique space for meaningful networking, where industry professionals can connect, collaborate, and build relationships in a relaxed and engaging environment. With prizes including an iPad Air, Apple Watch 11, and AirPods Pro 3, the event will not only deliver high-quality entertainment but also underscore EvenBet’s ongoing commitment to supporting and elevating the broader poker ecosystem by uniting industry leaders. Dmitry Starostenkov, CEO of EvenBet Gaming, stated: This tournament is sure to be one of the highlights of SBC Summit Malta, combining the thrill of competition with the social and strategic elements that make poker such a powerful connector. Held at Casino Malta, the event is reserved exclusively for conference attendees, and we look forward to welcoming them to the table to form new connections while enjoying one of the industry’s most iconic card games. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - GammaStack has earned spots on the shortlist for three key supplier award categories at two of the iGaming sector’s most prestigious global recognition events, solidifying its standing as a rapidly growing tech partner that supports operators in numerous regulated and expanding markets around the world. The company has received nominations in the following categories: Rising Star in Casino (Supplier) – SBC Awards Europe 2026 Rising Star in Sports Betting (Supplier) – SBC Awards Europe 2026 Digital Casino Supplier of the Year – Global Gaming Awards Asia-Pacific 2026 This trio of shortlist nods highlights GammaStack’s growing traction as a provider of customizable platforms that offer scalable infrastructure to operators launching and expanding in both casino and sportsbook sectors. In the last 12 months, GammaStack has further expanded its footprint in Europe and the Asia-Pacific region by assisting operators in shifting to ownership-centric platform ecosystems—ones that reduce reliance on inflexible legacy supplier setups. Its modular GS CORE framework enables faster deployment timelines, greater customization flexibility, and enhanced operational control for multi-jurisdiction launch strategies. The SBC Awards Europe nominations honor up-and-coming suppliers that demonstrate impactful innovation and tangible results for operators across the region, while the Global Gaming Awards Asia-Pacific shortlist spotlights tech providers driving digital casino growth in one of the world’s fastest-expanding gaming markets. Collectively, these recognitions underscore GammaStack’s expanding role as a strategic infrastructure partner for operators seeking adaptable solutions aligned with evolving regulatory requirements and localized market opportunities. Commenting on the milestone, Sunny Hooda, Director of Marketing at GammaStack, said: Securing shortlist spots at both SBC Awards Europe and the Global Gaming Awards Asia-Pacific reflects the global momentum GammaStack is building. These recognitions validate our commitment to delivering flexible platform technology that helps operators launch faster, scale confidently, and maintain long-term control over their growth strategies. As demand continues to rise for modular, integration-ready gaming ecosystems that support rapid market entry and long-term scalability, GammaStack is further strengthening its position as a next-generation supplier supporting operators across global casino and sportsbook expansion initiatives. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - Wicked Games has been granted a Swedish licence, representing a significant advancement in the studio’s expansion into regulated markets. This authorization enables Wicked Games to supply its titles to licensed operators in Sweden, bolstering the firm’s standing in one of Europe’s most mature and strictly controlled gaming environments. Obtaining the Swedish licence underscores Wicked Games’ dedication to regulatory compliance, technical preparedness, and sustainable development in regulated territories. Additionally, it creates fresh avenues for the studio to broaden its scope with operator partners active in the Swedish region. Khadija El Abi, Head of Partnerships at Wicked Games, commented: Achieving our Swedish licence serves as a robust confirmation of the compliance benchmarks and technical capabilities underpinning our operations. Sweden is a key market for us, and this authorization empowers us to provide licensed operators there with content designed to shine in competitive gaming lobbies. This licence is a component of Wicked Games’ wider plan to extend its global regulated presence and offer its content to additional operators in major jurisdictions. Featuring a portfolio characterized by daring themes, straightforward mechanics, and high entertainment appeal, Wicked Games remains dedicated to producing content that provides operators with enhanced differentiation options while adhering to the requirements of licensed markets. As the firm pursues its growth trajectory, the Swedish licence stands as another significant landmark in Wicked Games’ long-term strategic plan. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - Altenar, a premier sportsbook provider, has joined CIBELAE – the principal Ibero-American association representing state lotteries and licensed gaming operators across Latin America, Spain, and Portugal. Established in 1988, CIBELAE fosters cooperation, industry standards, and responsible gaming practices among public and private entities in the Ibero-American region. As a recognized member of the World Lottery Association (WLA), the organization is backed by several of the world's most prominent lottery and gaming regulatory bodies. This membership represents a strategic move in Altenar's ongoing expansion into regulated markets across Latin America and Europe. It enhances the provider's connection with crucial institutional partners and offers a valuable forum for participating in industry discussions, driving innovation, and promoting the sustainable growth of regulated gaming sectors. Diego Salas, Sales Director at Altenar, commented: Joining CIBELAE as an associate member is a significant milestone for our company as we broaden our footprint in regulated markets. We anticipate contributing our technical expertise, collaborating with peers, and aiding the industry's sustainable development throughout Latin America and further afield. Our competitive advantage is our flexibility. We empower operators to swiftly adjust to regulatory shifts, customize their services for local markets, and expand efficiently while maintaining full compliance. Ibero-American nations have demonstrated significant growth potential for operators recently, yet they also present distinct hurdles, including fragmented regulations, rapidly changing compliance mandates, and strong localization needs. Leveraging its flexibility, scalability, and localization capabilities, Altenar's sportsbook technology assists brands in navigating regulatory intricacies while ensuring strict adherence to compliance standards. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - The Casino Guru Complaint Resolution Center (CRC) has unveiled its performance metrics for the first quarter of 2026, showcasing a rise in complaint submissions, successful resolutions, and shifting player issues. In Q1 2026, the CRC made 3,986 complaints public and closed 1,321 cases successfully, leading to the recovery of $5,304,894 for players. March stood out as a historically busy month, seeing the second-largest volume of published complaints ever recorded. Furthermore, active cases surpassed 1,300, indicating a heightened need for mediation assistance. Primary markets The highest number of complaints originated from: Germany (657) United Kingdom (270) Canada (240) Italy (207) Australia (194) These territories remain the most prominent in terms of reporting disputes. New developments While payment delays were the top concern for players, March marked a notable change as complaints regarding self-exclusion climbed to the second spot for the first time in the CRC's history. This shift suggests a greater focus on responsible gaming tools and their proper implementation. Issues involving KYC procedures and account closures also featured prominently, frequently associated with payment holdups. The expanding impact of mediation The first-quarter data highlights the vital role of independent mediation within the online gaming sector, with more players turning to reputable third-party services for help. Casino Guru remains dedicated to tracking industry developments and promoting fair standards throughout the market. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - The newest addition to the TriLuck series unlocks an underground realm filled with bonuses. Press release: TaDa Gaming has expanded its TriLuck series with an Egyptian-themed adventure via the launch of its new slot game, 3 Pharaoh Treasure. Featuring five reels, three rows, and 40 fixed paylines, the game unlocks access to the Pharaoh’s treasures—including Double Up, Double Action, and Jackpot features—with each spin launching symbols into bowls that can activate TriLuck wins. Vibrant scatters and golden scarab wilds offer players generous free spins, five jackpot options, and a feature set that can activate random bonuses, jackpot wins, and a grid size doubling all at once during free games. Additionally, every spin has the potential to trigger the Snake Event. Symbols like Pharaohs, ankhs, funeral jars, and royal rings are all present, but landing blue, orange, or purple scatters can initiate the free game mode, granting players an initial eight free spins. In the bonus game, the colorful scatters turn to gold, and landing two, three, four, or five of these will increase the free spin count by three, eight, 12, or 20 spins respectively. When the blue scatter triggers the free game, the Double Action feature boosts the likelihood of the Snake Event occurring, and extra golden scarab wilds appear to enhance winning opportunities. The orange Jackpot scatter provides bonuses or randomly converts golden scarab symbols into one of five jackpots—Mini, Minor, Major, Grand, or Egypt’s Grand—and also increases the free spin count to 10. Once the corresponding jackpot progress bowl is full, the jackpot is awarded, and there’s no cap on how many times jackpots can be won. The purple Double Up scatter delivers a dramatic doubling of the reels, expanding the grid size and boosting winning potential! Both the main game and free game allow the Snake Event to be triggered at any time with any spin. A massive cobra glides across the reels, and any positions it touches get an extra golden scarab wild. What’s more, if a touched position already has a scatter, it’s replaced by a blue, orange, purple, or gold special symbol. The game features simple, easy-to-learn gameplay with medium volatility and a maximum multiplier payout of 1,000x. Sean Liu, product management director at TaDa Gaming, commented: “3 Pharaoh Treasure is an excellent addition to the TriLuck series, integrating a beloved Egyptian theme alongside our unique combination of interlinked bonus features to boost player engagement.” Offered in more than 15 languages and supporting over 100 currencies, 3 Pharaoh Treasure will be available to play in Brazil starting April 21, 2026. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - The Netherlands' gambling authority has released its most recent findings. The Netherlands.- According to the Dutch gambling regulator Kansspelautoriteit (KSA), the count of licensed operators, active players, and the rate of player channelling held steady during the latter half of 2025 relative to the preceding six-month period. Nonetheless, there are worries regarding expenditure on unlicensed gambling sites. The gross gaming revenue for the second half of 2025 reached €602m, a marginal increase of €2m from the prior period. Monthly active gaming accounts climbed from 1.29 million to 1.38 million. The KSA attributed this rise to the implementation of a net deposit limit in October 2024, which caps the amount a player can wager per account without needing to disclose income information. Since a single individual can hold several accounts, the actual number of players is fewer than the account total. The KSA approximates that around 500,000 people gambled monthly in the last six months of 2025. The KSA estimates that about 91 per cent of Dutch gamblers used only legal providers, indicating a stable channelling rate. However, when measured by monetary value, this channelling rate drops considerably to 53 per cent. The regulator suggested the drop in monetary channelling might also be a consequence of new player protection rules. The average monthly loss per player has fallen since safeguards were introduced but saw a slight uptick in the second half of 2025 compared to the start of the year. The average monthly loss was €117 per player at the beginning of 2025, rising to €124 by year's end. This calculation considers that players often use multiple providers and may not gamble every month. KSA chairman’s analysis In a blog post on the KSA website, chairman Michel Groothuizen stated: “Research indicates the worldwide share of the illegal market is expanding, a trend observed in other European nations too. Factors like various technological advances (including AI) and trends such as cryptocurrency gambling are contributors. “In the Netherlands, this pattern might also stem from the protective measures we've enacted for players at legal operators, like the previously mentioned deposit limits. Whereas half a year ago we hadn't observed that per-provider deposit limits caused multiple account creation, we now note a slight increase in accounts per player. “It is therefore plausible that the financial capacity check triggered after a certain deposit threshold incentivizes people to open another legal account with a different provider to avoid the check, or to move completely to illegal options.” Groothuizen also discussed potential legal amendments to close the deposit limit loophole. He remarked: “There is significant political will to fight the bypassing of provider-specific deposit limits by implementing a universal gambling limit. This would eliminate hopping between various legal operators. Naturally, this won't prevent players from moving to illegal gambling. “Thankfully, a large portion of the Dutch public appears to prefer legal gambling, so the number of switchers might be less than anticipated. This will certainly be influenced by the level set for such a universal limit. It also implies we must maintain the visibility of the legal market to players (thus, no complete advertising prohibition), while simultaneously enhancing efforts to combat the illegal market.” Groothuizen also expressed concern about gambling among young adults. Individuals aged 18 to 24 represented 22 per cent of active accounts in the latter half of 2025, although they constitute just 9.3 per cent of the adult population. On average, however, their losses per account were lower than older adults, at €34 monthly versus €73. Young adults also show a relative preference for sports betting compared to the overall player base. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - The heritage pools betting operator has named O’Reilly as a non-executive director. UK.- The UK Tote Group has recruited former Rank Group CEO John O’Reilly to serve as a non-executive director. O’Reilly will begin his new position at the start of next month during a period of transition for the company. This follows the exit of Chief Operating Officer Dave Hammond last week after eight months, while Andrew Weir, previously with KPMG, has also been added to the board as a non-executive director. O’Reilly served as the CEO of Rank Group, the parent company of Grosvenor Casinos and Mecca bingo, from May 2018 until January of this year. He has since taken on the role of chair at Weatherbys, which provides racing services to the British Horseracing Authority and operates Weatherbys Private Bank. Before joining Rank, O’Reilly spent nearly two decades as an executive director at Ladbrokes between 1992 and 2011, followed by four years as managing director of Gala Coral Group (2011 to 2015). Additionally, he held board positions at TelecityGroup (2007 to 2016) and William Hill (2017 to 2018). Regarding his appointment, O’Reilly remarked: “Like many who are closely tied to the worlds of racing and gambling, I have many fond memories of the Tote. While the Tote boasts a century of history, I am confident it has a vital role to play in the future of the sport, both domestically and internationally. “The Tote has a strong recent record of growth and innovation. Through continued improvements to the pool product and the strengthening of international ties, I believe the Tote’s best years are ahead. I am very pleased to join the UK Tote Group board and support its future endeavors.” UK Tote Group chairman John Williamson stated: “We are happy to welcome John to our board. As a highly respected leader in the betting sector, John will provide the Tote team with significant expertise, particularly in customer experience and product development. We are delighted to have him join us, following Andrew Weir’s appointment to the board earlier this month.” These leadership changes at the UK Tote Group come at a time when the horseracing industry is facing governance difficulties and falling betting revenues. The British Horseracing Authority has called for opposition to the Gambling Commission’s proposed financial risk checks via the Save our Bets campaign. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - Total gross receipts from igaming and online sports betting combined rose 18.9 per cent compared to February. US.- Commercial and tribal operators in Michigan reported $372.1m in combined gross receipts from igaming and online sports betting in March. This represents an 18.9 per cent rise from February 2026. Per figures from the Michigan Gaming Control Board (MGCB), igaming gross receipts hit $322.1m, outpacing the previous record of $315.8m registered in December 2025. Online sports betting gross receipts reached $50m from a total handle of $485.1m, marking a 26.1 per cent increase from the prior month. Combined adjusted gross receipts (AGR) stood at $341.8m: $309.1m came from igaming, up 17.9 per cent from February, and $32.7m was generated by online sports betting, an increase of 28.6 per cent. On a year-over-year basis, igaming AGR climbed 25.6 per cent, while online sports betting AGR grew by $18.1m. Operators paid $66.4m in total taxes and required payments to the state. The three Detroit casinos reported $16.1m in wagering taxes and municipal services fees remitted to the City of Detroit. bet365 recently announced its official launch in Michigan, the 17th US state where the operator is available. The brand has also revealed partnership agreements with the Detroit Tigers, Detroit Red Wings, and 313 Presents. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - Caixa Econômica Federal has once more postponed its schedule for the debut of BetCaixa. Brazil.- The state-run financial institution Caixa Econômica Federal (CEF) has scrapped its 2026 target for launching its proprietary betting service. The introduction of BetCaixa has been pushed back further, now slated for 2027 at the earliest, as oversight of Brazil's regulated gambling sector intensifies. CEF officials stated that the original goal was to debut the platform ahead of the 2026 FIFA World Cup to capitalize on the anticipated betting boom. Nevertheless, the project may be abandoned altogether due to mounting political and public backlash against gambling. Since 1962, Caixa has managed federal lottery offerings, with approximately 40 percent of proceeds allocated to social programs. However, its move into the sports betting arena has sparked political debate. Reports surfaced last week that the administration is drafting a decree to impose stricter limits on Brazilian online gambling. President Lula has expressed support for a prohibition on online casinos, while some members of the PT party are backing legislation for a total ban on online betting, which would overturn the legalization Lula approved in late 2023. Caixa Loterias has already settled the R$30m (€5.1m) federal licensing fee for fixed-odds betting, granted by the Secretariat of Prêmios e Apostas (SPA) on July 30, 2025. This permit remains in effect until December 31, 2029. Under Ordinance No. 1,665/2025, the bank is authorized to launch three brands—BetCaixa, MegaBet and Xbet Caixa—covering sports wagering and online gaming across digital and physical channels. Meanwhile, TCU Minister Jhonatan de Jesus has voiced concerns regarding the misuse of public funds. This is not the first time the platform's rollout has been stalled. Caixa President Carlos Vieira had previously projected a launch by November 2025, with the bank forecasting R$18bn (€3.4bn) in revenue during its first two years. The CEF noted that it “regularly evaluates adjustments within the fixed-odds betting sector responsibly and in accordance with the regulatory landscape. “Currently, no operational contracts have been finalized, and there are no financial penalties involved. Caixa emphasizes that its strategic choices are based on technical, legal and sustainability standards, aligning with Federal Government policy.” In the meantime, José Guimarães, Minister of the Secretariat of Institutional Relations (SRI), discussed the scrutiny of the gambling industry at a Palácio do Planalto press briefing. He indicated that while a total ban on online betting is unlikely to be approved by Congress, lawmakers are willing to negotiate regulatory amendments. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - The handle saw a 36.3 per cent increase compared to the previous year. In the United States, the Wyoming Gaming Commission (WGC) has announced that the state's sports betting handle reached $28.5 million in March. This figure represents a 36.3 per cent rise year-over-year and a 54 per cent increase from February 2026. Gross gaming revenue (GGR) for the month amounted to $2 million. DraftKings dominated the market with a handle of $19 million and $734,764 in GGR. FanDuel followed with a $4.9 million handle and $121,363 in GGR. BetMGM recorded a $2 million handle and $307,285 in GGR, Fanatics handled $1.4 million with $121,363 in GGR, and Caesars had a $1.2 million handle and $307,285 in GGR. Taxable gaming revenue was reported at $1.6 million. The handle for historic horse race (HHR) betting stood at $243.9 million. Wyoming Horse Racing contributed $108.5 million, Wyoming Downs generated $77.6 million, and 307 Horse Racing accounted for $57.8 million. From January to March, sports wagers totaled $70.4 million year-to-date. In December, the WGC had previously announced that the State of Wyoming had joined the National Voluntary Self-Exclusion Programme (NVSEP). This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - The entity previously known as 888 Holdings has verified that it is engaged in negotiations regarding a potential merger involving all shares. UK.- Evoke Plc, the London-listed firm formerly called 888 Holdings, has revealed it is in talks with Bally’s Intralot over a possible all-share merger. The deal would value Evoke's shares at £0.50 ($0.67) each and includes a partial cash option, with a formal offer deadline set for May 18. The organization stated it is assessing the proposal with assistance from advisers Morgan Stanley and Rothschild & Co. This follows a strategic review initiated in December, which identified a potential sale of the entire company as a viable path. The business has struggled since incurring debt to acquire William Hill’s European operations from Caesars, moving into the retail sector just as physical betting shops faced a difficult post-pandemic recovery. Additionally, its core online casino segment is dealing with the consequences of increased gambling taxes in the UK. Over the last six months, Evoke has withdrawn from 13 global markets and intends to shut down 200 William Hill locations in the UK starting in May. Earlier this year, Deutsche Bank lowered its rating on Evoke to “hold,” pointing to the UK tax hike and reducing its EBITDA projections for 2026 and 2027 by 12 and 18 percent, respectively. Bally’s already operates in the UK market, having introduced a branded online casino there in 2023. A successful takeover of Evoke would bring three major brands—888casino, MrGreen, and William Hill—under the Intralot umbrella. While this would bolster its footprint in the UK and Europe, including Italy where Evoke recently obtained a license, the transaction involves significant risk due to Evoke’s reported net debt of -£1.8bn in its H1 2025 results. Bally’s Intralot noted that any definitive offer remains subject to customary conditions and approvals, and it maintains the right to modify the terms, such as the price and the structure of the deal. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - SBC Summit Malta has introduced a specialized "Market Disruption" track scheduled for April 29, which will analyze worldwide regulatory changes, offering expert perspectives on the moves toward licensing in Italy, Germany, and Finland. Press release.- The global gaming sector is undergoing a major transformation, marked by Italy's comprehensive licensing reforms, stricter rules in the UK, and the opening of new markets such as Finland. To assist operators in managing this changing environment, SBC Summit Malta is introducing a focused "Market Disruption" track that centers on the regulatory developments and new prospects influencing the industry's future expansion. Happening on Wednesday, April 29, the event will convene local specialists to assess the most significant regulatory changes in international gaming and their consequences for operators, covering everything from strategies for entering new markets to ensuring long-term financial health. The track will commence with the session Italy Reset: Consolidation, Control and the Next Licensing Cycle, which will analyze the consequences of Italy's updated licensing system. Industry specialists Marco Tiso (managing director, Sisal), Quirino Mancini (partner and director, WH Italy), Luca Grisci (managing director, HBG Online (Novomatic Group)), and Nicola Tani (chief editor, Agipro) will discuss the primary obstacles for new market entrants, including financial effects, regulatory adjustments, and the hurdles presented by the new system. “UK in Transition: Regulation, Retreat and the Fight for a Sustainable Market” will analyze how heightened regulation and increasing expenses are transforming the UK gambling sector. Christopher Dalli (CEO, L&L Europe) will investigate operator responses, ranging from reducing costs to altering affiliate relationships, while also addressing the expansion of the black market and questioning if stricter regulations are safeguarding players or diverting them to unregulated options. An important feature of the track will highlight Malta's changing tax policies with “New VAT Laws on Gambling and Betting, a Game Changer.” Scheduled for implementation on 1 October 2026, the new VAT rules are anticipated to greatly influence business structures for operators. This discussion will look into the reasons for the change, the advantages for the gambling sector, and the necessary preparations for operators based in Malta, with contributions from Nico Sciberras (director Indirect Tax, MTCA), Cristian Edu (head of finance, Superbet Romania), and Ramona Cassar (partner, Head of Tax, WH Partners). “Germany at a Crossroads: Regulation and Market Sustainability” will address the issues confronting one of Europe's biggest gambling markets. Given the growth in black market operations, continuous discussions on channelisation, and greater examination of the equilibrium between tax and player safety, the session will assess the viability of Germany's existing regulatory framework, led by Dr. Fabian Masurat (lawyer, Taylor Wessing). “The Dutch Market at a Crossroads: Regulation, Politics and the Future of Licensing” will investigate how political instability and stricter controls are influencing the gambling scene in the Netherlands. With debates about advertising prohibitions and licensing caps, the session will consider if more regulation might lead to market consolidation or cause operators to exit, featuring analysis from Frank op de Woerd (CEO & founder, CasinoNieuws.nl). “Finland’s Big Gamble: Can Regulation Win Back the Market?” will concentrate on the nation's shift from a state-controlled monopoly to a licensed system by 2027. As channelisation drops and substantial earnings go to offshore operators, the discussion will assess if the suggested regulatory model can successfully challenge the black market, with input from Sam Brown (CEO, Rootz). Concluding the track, “Emerging Markets: The Next Billion Dollar Battleground” will identify the locations where the industry's upcoming growth prospects are emerging, as focus moves from established markets to areas in Africa, the UAE, Asia, and Latin America. Since regulatory frameworks are still developing in many of these regions, the session will investigate where operators can gain a first-mover advantage, which areas are nearing regulation, and which players are most likely to thrive, with insights from Donna Bugelli (managing associate, WH Partners). SBC Summit Malta is set to occur at the InterContinental Malta from April 28–30, uniting 6,000 industry professionals to discuss the main factors affecting global gaming, including regulatory evolution, technological advances, and changing consumer demands. In addition to the Market Disruption track, participants will receive knowledge on marketing, sports betting and igaming, operations and compliance, policy and PR, affiliation, and leadership. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - Light & Wonder has served as the central system provider and operator for the Illinois Gaming Board (IGB) since its inception in 2012. In the US, Light & Wonder has been awarded a new 10-year contract by the Illinois Gaming Board (IGB) following a public competitive bidding process. The company has continuously functioned as the central system provider and operator for the IGB since its launch in 2012. Siobhan Lane, chief executive officer of gaming at Light & Wonder, commented: “This award reflects more than a decade of trusted collaboration with the Illinois Gaming Board and our proven ability to operate one of the most complex regulated gaming systems in the world. Our next-generation Connexus Central System provides the security, scalability, and flexibility required to support Illinois’ market today, while positioning the state for future innovation in responsible gaming and cashless technologies.” Marcus D. Fruchter, administrator of the Illinois Gaming Board, further stated: “The new Central Communication System will further strengthen our existing regulatory oversight and modernise our technological infrastructure. Among other significant enhancements, the new system will enable the IGB’s integration of its Self-Exclusion Program into video gaming and meaningfully advance our commitment to responsible gambling in Illinois.” Earlier in February, the IGB issued cease-and-desist letters to 65 online sweepstakes casinos operating within the state. The regulatory body instructed these operators to promptly prevent Illinois residents from accessing their platforms. Online gambling remains unregulated in Illinois, with legal gambling activities restricted to licensed riverboat casinos, land-based casinos, racetracks sportsbooks, and video gaming establishments. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - The firm has been granted a Gaming-Related Supplier–Manufacturer Registration by the AGCO. Press release.- Amusnet is making its debut in the North American market following the acquisition of a Gaming-Related Supplier–Manufacturer Registration from the AGCO in Ontario, Canada, a move that signifies a major strategic achievement in the company’s international growth. This licence provides Amusnet entry into Ontario’s regulated igaming sector, recognized as one of the most mature and rapidly expanding jurisdictions in North America, noted for its stringent regulatory standards and significant potential for sustained growth. The authorization enables the supplier to provide its online gaming products to licensed operators throughout the province, formally initiating its operations in the territory. Amusnet plans to launch its igaming collection initially, with the potential to introduce land-based offerings in the future. Ontario’s regulatory environment prioritizes rigorous compliance, requiring all suppliers to maintain high benchmarks regarding security, technology, and the protection of players. Consequently, Ontario serves as a vital reference market for firms looking to enter North America. This new registration validates that Amusnet has fulfilled these demanding criteria for regulatory compliance and integrity, permitting the distribution of its content throughout the province. Ivo Georgiev, CEO of Amusnet, stated: “Obtaining the AGCO licence is a significant achievement for Amusnet and underscores our enduring dedication to working within fully regulated markets. Our expansion into Ontario is a vital strategic move into North America, a high-priority region with substantial long-term growth prospects. We are eager to collaborate with local operators and establish a lasting presence in this market.” With Ontario now included in its growing list of regulated markets, Amusnet is establishing the groundwork for continued expansion throughout North America. The company is currently evaluating further prospects within Canada to continue scaling its global footprint. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - ThrillTech has named Giles Potter as its new Chief Marketing Officer to spearhead worldwide expansion. The seasoned executive will concentrate on brand leadership and broadening market presence. Press release.- ThrillTech, the leading provider of side bet jackpot technology, has announced the hiring of Giles Potter as its chief marketing officer (CMO). This move represents a key milestone for the company as it progresses into a new stage of international growth. Potter possesses deep expertise in B2B marketing, brand strategy, and strategic expansion within highly competitive sectors. In his role as CMO, he will be responsible for ThrillTech's worldwide marketing strategy, aiming to solidify its leading market position, enhance the brand's profile, and generate demand during the company's push into new markets. Benjamin Bradtke, co-founder at ThrillTech, stated: “Appointing Giles is a crucial move for ThrillTech. As we embark on a promising period of expansion, his demonstrated success in creating strong brands and leading strategic marketing campaigns positions him perfectly to help grow our international footprint.” Potter will also manage the development and enhancement of ThrillTech’s marketing operations, working in tandem with sales, product, and executive teams to maintain a unified growth plan. His responsibilities will involve sharpening the company's market positioning, discovering new avenues for growth, and implementing creative marketing tactics to set ThrillTech apart in the B2B sector. Giles Potter commented: “I am thrilled to be joining ThrillTech at this pivotal moment. The company is a recognized leader in its field, and I am eager to advance from this strong base—by boosting the brand, increasing its global footprint, and discovering new avenues for expansion.” Before his appointment at ThrillTech, Potter served as chief marketing officer at Bragg Gaming Group and previously held senior positions at Evolution Gaming, NetEnt, and Red Tiger Gaming over the last ten years. ThrillTech remains at the forefront of side bet technology innovation, providing cutting-edge solutions that enhance player engagement and boost revenue for its global partners. Potter's appointment to the executive team highlights the company's dedication to increasing its influence and cementing its leadership status. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - The company is set to attend the event scheduled for April 28–30. Press release.- The 1xBet team is traveling to the Mediterranean to participate in the renowned international trade show SBC Summit Malta, taking place in St. Julian’s, Malta, from April 28 to 30. For three days, the coastal destination will serve as a center for business activity, with the InterContinental hotel hosting discussions on the primary challenges currently impacting the igaming sector. The event will also host the SBC Awards, which celebrate leaders within the industry. 1xBet has secured nominations in two categories: Marketing Campaign and Sponsorship of the Year. This industry recognition underscores the brand’s global influence and bolsters its standing within the European market. SBC Summit Malta is anticipated to draw over 6,000 delegates from top-tier companies, including more than 2,000 representatives from various operators. A central feature of the agenda includes presentations from over 250 speakers who will provide expert analysis on the trends currently defining the igaming landscape. 1xBet will also play an active role in facilitating industry discussions. The company’s strategic advisor, Simon Westbury, is scheduled to join the panel titled "Profit vs Protection: Who Is Building the Industry We Deserve?" Leveraging his 18 years of industry experience, he will address ESG frameworks, the application of AI in tracking behavioral risks, and the necessity of balancing profitability with player safety, particularly in response to the changing demands of Generation Z. “Following a successful run of events in Latin America, we are eager to return to Europe to showcase how 1xBet is at the forefront of player protection, demonstrating that a robust safety strategy does not compromise profitability. We remain dedicated to providing a secure, enjoyable, and engaging experience for our users. As is typical with SBC events, we anticipate productive conversations and the signature energy that defines these shows.” Furthermore, 1xBet consultant Chris Bird will participate as a panelist. His session will center on preparations for the upcoming football festival in North America, covering topics such as the efficacy of betting trend analysis, market projections, and methods for engaging new audiences ahead of this major sporting event. To foster productive networking, the 1xBet booth (B40) will serve as a central business hub throughout the three-day exhibition, providing a space for discussing long-term partnerships and sharing ideas. The team will ensure a welcoming environment conducive to professional networking and open dialogue. The booth will include a bar serving coffee, signature cocktails, and soft drinks. Additionally, partners and attendees are invited to try an interactive reaction test and enter a premium prize draw. The drawing is scheduled for April 29 at 16:00, with an Apple iPad mini awarded to the winner. Beyond serving as a business hub, the 1xBet booth will act as a launchpad for practical solutions. The team will offer guidance on starting new ventures or scaling existing ones via their flagship affiliate program, 1xPartners. With over 500,000 affiliates across 150+ countries, the program is noted for its real-time analytics, localized viral creative assets, and lifetime commissions reaching up to 50 percent. Mark your calendar for SBC Summit Malta and discover how to generate revenue with the 1xBet ecosystem’s flagship products! This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - With Brazil solidifying its status as one of the globe’s fastest-expanding regulated betting markets, the upcoming World Cup offers a critical chance for operators to boost customer acquisition and retention. Giannis Avgoustidis, Regional Manager at Altenar, shares insights on how sportsbook providers can back Brazil-centric strategies using data, infrastructure, and localization. Interview.— Given football’s deep roots in Brazilian culture, global events like the World Cup generate peak periods of betting activity and rivalry between operators. In this scenario, Altenar’s Regional Manager Giannis Avgoustidis details how providers can assist local brands in enhancing their performance during the tournament—from utilizing official data feeds to refining front-end experiences customized for Brazilian bettors. The World Cup is always a huge event in Brazil. What sets it apart commercially for operators in the country? Brazil eats, sleeps, and breathes football. During the World Cup, user engagement far exceeds what’s seen during regular domestic league games. For operators, this translates to: Notable surges in traffic, particularly on mobile platforms A flood of first-time depositors Higher levels of in-play betting engagement Elevated demands for speed and dependability If your platform lags, suspends markets frequently, or lacks uniqueness, users will swiftly switch to competing operators. What technical support can sportsbook providers offer operators during the tournament? Preparation begins months before the tournament. From our provider’s viewpoint, we concentrate on three key pillars: Infrastructure scalability: Conducting load tests to handle peak concurrent user volumes Market depth: Providing hundreds of pre-match and in-play betting markets for each game Low-latency pricing and settlement: Particularly vital for in-play betting However, the true distinguishing factor is official data. Let’s discuss official data feeds. Why are they crucial for a World Cup strategy? Utilizing official data through authorized distributors provides operators with a significant competitive advantage. Here’s why: Quicker data transmission: Reduced latency for live betting Enhanced integrity safeguards: Direct access minimizes the risk of manipulation More detailed markets: Player props, advanced statistics, and micro-markets Fewer market suspensions: A more seamless in-play experience and increased cashout options In a tournament such as the World Cup—where every millisecond counts—unofficial or delayed data just can’t measure up. How do these advantages translate to tangible commercial benefits for Brazilian operators? Brazilian bettors are highly engaged and digitally literate. They compare odds, cash-out speeds, and user experience (UX) in real time. Official data allows for faster bet approval, more precise cash-out amounts, quick and transparent payout processes, and competitive in-play pricing. This fosters trust—and trust boosts customer retention, not only during the World Cup but long after the tournament ends and attention shifts back to domestic football. Aside from trading and data, how significant is front-end customization? It’s essential in all competitive markets, particularly Brazil. Many operators undervalue the impact of localized UX design on performance. A World Cup strategy isn’t merely about adding more markets—it’s about creating an emotional and user-friendly experience. For instance, a dedicated Brazil team hub lets bettors quickly access fixtures, standings, statistics, and various betting markets all in one spot. The fewer clicks required to find their desired bet, the more positive the experience. Player-centric Bet Builders are growing in popularity and can be easily showcased, alongside prominent odds boosts aligned with national pride. When Brazil is playing, that match should take center stage on the homepage. What role do Bet Builder and personalized markets play during the World Cup? Bet Builder is among the most effective engagement tools for global tournaments. Brazilian bettors enjoy combining multiple selections—such as goalscorer markets, total goals, cards, corners, player shots, and more. Using official data and robust pricing models, providers can offer dynamic, real-time combinations without putting operators at undue risk. The key lies in balancing flexibility with smart risk management tools. How can providers assist operators in managing risk during this high-profile event? Risk management during the World Cup involves: Real-time monitoring dashboards Automated exposure limits Market-specific liability controls Pre-set risk profiles We collaborate closely with operators to tailor settings for Brazil, considering local betting trends, average stake amounts, and promotional strategies. Lastly, what should Brazilian operators focus on now to succeed in the next World Cup cycle? The top priority is investing in front-end localization, not just back-end performance. The World Cup is more than a temporary revenue boost. In Brazil, it’s a moment that shapes a brand’s identity. Operators that provide speed, reliability, and a culturally relevant experience will keep those users engaged long after the final match ends. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.