Holistic Strategy: Simon Westbury unveils 1xBet’s model for success

(AsiaGameHub) –   How 1xBet ecosystem is transforming iGaming: Simon Westbury on 1xPartners philosophy and triumph at SBC Awards Malta.

Press release.- The SBC Summit Malta concluded in late April in St. Julian’s. Over recent years, the event has grown from a regional gathering into one of Europe’s leading iGaming hubs. As part of the summit, the SBC Awards Malta ceremony recognized top industry figures. 1xBet was named winner in the Best Affiliate Program category, reinforcing its status as a premier brand in this fast-expanding market.

Simon Westbury, Strategic Advisor for the company, accepted the award, stating: “Winning the SBC Awards Malta represents not just brand recognition but validation of our Partner-First approach. It’s more than an accolade—it confirms that our focus on technological security and transparency was the correct strategy. Today, 1xPartners is synonymous with institutional reliability in the iGaming sector.”

Simon Westbury highlighted that 1xBet has developed a robust ecosystem featuring top-tier products and a seamless user experience, widely praised by experts, affiliates, and investors alike. Central to this success is the 1xPartners affiliate program, launched in 2016 and rapidly scaling over the past decade. Currently active in over 150 countries, the program employs managers who speak 53 languages. This blend of global reach and local adaptability fueled a 50% growth in the previous year alone.

Westbury also pointed out that by 2026, merely being a major brand will no longer suffice. Continuous technological advancement is essential—through the daily deployment of AI tools and machine learning to detect and prevent fraud. Equally important is reducing unnecessary administrative processes while upholding transparency and openness, especially regarding payouts. These efforts ensure that 1xPartners affiliates feel like valued members of an exclusive community, enjoying premium service, strong conversion performance, and invitations to unique events.

The recognition of 1xBet at the SBC Awards Malta underscored the scale of the initiative. With more than 500,000 partners integrated into the 1xPartners network, the platform continues expanding by enhancing usability, refining its suite of software solutions, and introducing real-time analytics powered by artificial intelligence for precise campaign oversight.

All critical operations are fully automated via API integration, enabling partners to manage their businesses from anywhere, at any time. They benefit from highly customizable models—including Revenue Share, Cost Per Acquisition (CPA), and Hybrid structures—as well as access to over 250 payment options.

Join the 1xPartners affiliate program and discover the benefits of partnering with the undisputed leader in iGaming and affiliate marketing.