The boom of prediction markets leads to a new forum at SBC Summit Americas

(AsiaGameHub) –   The forum, which is part of the Breakout Stage, will convene operators, legal specialists, and industry analysts.

Press release.- A specialized Prediction Markets Forum will be introduced at the SBC Summit Americas to investigate one of the most rapidly expanding and contentious areas within US sports betting.

Scheduled for Thursday, June 11 on the Breakout Stage, the event will gather operators, legal experts, and industry analysts to analyze the growth of prediction markets, the entry of sportsbooks into this sector, and the regulatory and integrity issues influencing its development. The four-part program will be led by Patrick Everson, a FOX Sports contributor and sports betting analyst.

The recent uptick in prediction markets gained significant momentum from the 2024 presidential election, which brought event contracts to a wide audience.

Following this, companies like DraftKings, FanDuel, and Fanatics have all taken steps to build a position in this arena, while platforms including Kalshi and Polymarket are increasing their visibility via sponsorships with prominent athletes and long-term league agreements. However, a rising number of legal actions and enforcement measures from state and gaming regulators, alongside inconsistent federal decisions, has resulted in ambiguous compliance requirements.

Rasmus Sojmark, CEO and founder of SBC, stated: “Prediction markets are set to be a defining feature of the American market by 2026. However, operating in the ambiguous zone between financial trading and conventional betting is generating significant uncertainty for the industry. This forum will assemble the key figures shaping this field to assist the sector in anticipating future developments.”

The forum will commence with the introductory session, Prediction Markets 101. Presenter Dan Zucker (president, Zucker Media Group) will outline the progression of event contracts from their origins in 19th-century economic hedging to their current status as a vertical with billion-dollar potential. He will also clarify the mechanics of prediction markets, the reasons for their rapid expansion, and the implications of their ascent for the contemporary gambling environment.

Over the past year and a half, several major US operators have ventured into prediction markets. In the session titled How Sportsbooks Are Entering the World of Event Contracts, specialists Dr. Laila Mintas (CEO, Dr. Mintas Consulting), David Huffman (COO, Sporttrade), and Dustin Gouker (founder, The Closing Line) will explore the methods and motivations behind the expansion of the region’s leading operators and assess the potential strategic importance of partnerships on a state-by-state basis.

The discussion panel, A Question of Compliance and Integrity, will focus on the US regulatory and compliance hurdles for prediction markets. Legal expert Dan Wallach (Partner, Wallach Legal) will review the regulatory structure for event contracts and talk about the litigation initiated by states and land-based gaming organizations, as well as the compliance issues operators encounter.

In a forward-looking session, What’s the Future of Futures?, the long-term effects of prediction markets on the betting industry will be considered. Panelists Ilya Beylin (associate professor, Seton Hall University School of Law), Robin D Hanson (associate professor, George Mason University), and Chris Gerlacher (senior political reporter and industry analyst, Prediction News) will talk about the possible outcomes of Supreme Court examination and the future prospects for land-based operators who oppose prediction markets versus online sportsbooks looking to adopt them.

This subject will also be covered on the Leaders Stage in the panel The Current State of Prediction Markets in the US. Authorities Joshua B. Sterling (partner, Milbank) and Alex Kane (CEO, Sporttrade) will analyze the development of prediction markets throughout North America and the reactions of operators, regulators, and investors to the fast-paced changes.

The Prediction Markets Forum is a component of the two-day conference schedule for SBC Summit Americas. In addition to the Breakout Stage, attendees have access to sessions on sports betting and casino, payments and technology, regulation and compliance, affiliation, leadership, and player protection throughout North and Latin America.