Superbet Commences Sports Betting and iGaming in Greece

(AsiaGameHub) –   Superbet has officially launched its sports betting and gambling platform in Greece, marking another key step forward in the company’s European expansion strategy.

The operator has announced that it will prioritize coverage of local sporting events and active interaction with local communities for its Greek operations. To achieve this goal, Superbet has assembled a dedicated local team to handle day-to-day operations, while its “Supersocial” feature will improve user connection and boost engagement during betting activities.

John Kalamvokis, General Manager of Superbet Greece, stated:

We are only writing the opening chapter of a future success story, which will unfold through high-impact partnerships and community-focused programs.

Greece is growing into an increasingly sought-after market for operators, with roughly €1.2 billion (€1,200,000) in gross gaming revenue (GGRs) generated in the market at present, and the figure is expected to keep rising in the future. Greek GGR is expanding at a 15% compound annual growth rate each year, with around 20 licensed brands competing for market share in the space.

The leading operator in Greece is OPAP with its Stoiximan brand, which holds nearly 50% of the regulated online sports betting market. In addition, Athens has evolved into a regional iGaming operations hub, hosting a number of top-tier technology, trading and operational teams.

Superbet’s Greek betting platform provides sports betting options across multiple major sports including football, basketball and tennis, supporting both pre-game and live wagers. The company has confirmed that its gaming products comply with all national regulations and are fully tailored to the local user experience.

Adam Lamentowicz, CCO for Central and Eastern Europe at Superbet, commented:

This is far more than a standard market entry. It is a long-term commitment to build the most engaging entertainment ecosystem in the country, and to bring people closer through the excitement and shared passion for sporting competitions.