Sportradar extends partnership with Hard Rock Bet to boost live betting experience

(AsiaGameHub) –   Sportradar has deepened its alliance with Hard Rock Bet by introducing 3D shot tracking, micro-markets such as hole winner and hole score, and real-time UFC strike data for U.S. bettors. This expanded agreement outfits the current platform with official PGA Tour and UFC rights, along with additional in-play wagering opportunities.

Users of Hard Rock Bet can now access innovative in-play features during PGA tournaments. Derived from Sportradar’s ownership of IMG Space, these rights encompass play-by-play live leaderboards, 3D tracking for every shot on every hole, and automated insights throughout the round. These tools are intended to assist with real-time decision-making during matches.

Hard Rock Bet is set to introduce expanded in-play betting choices for UFC events, extending beyond primary markets to include striking statistics and takedowns. A live fight tracker featuring real-time statistics, official graphics, and fighter images significantly enhances the user experience, making it both data-intensive and entertaining.

The robust alliance between Sportradar and Hard Rock Bet provides up-to-date tools and novel wagering selections. Through live match trackers, API integrations, and extensive audio-visual content, the partnership covers more than 700,000 events annually across key global sports.

Eduard Blonk, Chief Commercial Officer at Sportradar, said: 

We are delivering the entirety of our official data, odds, and AV portfolio to Hard Rock Bet’s clientele. By incorporating our recently acquired PGA Tour and UFC content, we can assist the operator in unlocking more dynamic in-play betting possibilities and intensifying fan engagement. We anticipate continuing our joint efforts to improve the live sports experience for Hard Rock Bet’s customers throughout North America.

Mike Primeaux, Executive Managing Director and COO at Hard Rock Digital, added: 

Through the continued integration of Sportradar’s content, we are offering players additional avenues to engage with the action on our highly-rated app. This collaboration reinforces Hard Rock Bet’s unique experience and aligns with our objective of providing a straightforward, personalized journey that keeps fans linked to the moments that matter most to them.