Formula 1 Enters into New Agreement with Allwyn

(AsiaGameHub) –   The extended sponsorship deal introduces a series of fresh initiatives.

UK.- It has been a significant week for Allwyn. The Czech gaming conglomerate finalized its merger with OPAP to debut on the Greek stock market and confirmed it has reached a key milestone in the modernization of the UK National Lottery.

The company has also revealed the renewal of its sponsorship contract with Formula 1, securing a new multi-year partnership. This expanded agreement introduces several new features. Allwyn will now be integrated into Formula 1 Predict, enabling fans to guess race results, while the newly created Allwyn League will provide rewards such as race tickets, Paddock Club passes, and unique memorabilia.

Allwyn’s branding will be showcased during the formation lap at specific Grand Prix events, and the Formula 1 Allwyn Global Community Awards, which debuted in 2025, will see their scope double in 2026, providing support to as many as eight organizations in host cities.

The 2025 Formula 1 season attracted 827 million fans and reached a television viewership of 1.8 billion. Allwyn is one of several betting firms associated with the sport. Recently, Betway was named the sport’s inaugural official betting partner in a multi-year agreement. Additionally, Allwyn has maintained a branding partnership with Williams Racing.

Emily Prazer, Chief Commercial Officer at Formula 1, stated: “We are pleased to extend and strengthen our collaboration with Allwyn, which benefits both our fans and the communities hosting our races. Our partnership with Allwyn underscores our mutual dedication to creating a positive legacy and utilizing innovation to provide fresh fan experiences, both remotely and at our international events. Allwyn remains a vital and valued partner to Formula 1, contributing to the growth of the sport and the well-being of the people it engages globally.”

Pavel Turek, Allwyn’s Chief Officer of Global Partnerships, remarked: “We are excited to elevate our official partnership with Formula 1, representing our most substantial long-term investment in the sport to date. By extending our collaboration, we reinforce our shared conviction in Formula 1’s ability to connect with and inspire a worldwide audience.

“This new phase enables us to further strengthen that bond through the introduction of the Allwyn League fan experience, our lead sponsorship of the Formation Lap, and the growth of the Formula 1 Allwyn Global Community Award initiative. We are dedicated to ensuring that the thrill of the track translates into rewarding experiences for fans and a meaningful, lasting impact for the communities we visit.”